ECP Food — FoodFlow

Complete documentation of the 4 product cycle phases — from strategic context to operations.

Product Vision

Premium food delivery marketplace for São Paulo

In 5 years, FoodFlow will be the reference platform for those seeking gastronomic delivery experiences in São Paulo and Brazil's major capitals — recognized for impeccable curation of artisan restaurants, a discovery experience that delights, and an integrated payment ecosystem that makes ordering food as pleasurable as eating it.

We will be the bridge between restaurants that care about quality and consumers who value what they eat.

North Star Metric

Completed Orders with Satisfaction / Week

Orders successfully delivered (no cancellation and no open complaint) per active week.
MVP Target: 630 orders/week (90/day). Year 1 Target: 6,300 orders/week (900/day).

Priority Segment

Gastronomic Explorer (C1)

22-35 years, A/B class, urban SP, income R$ 5-15k. Orders delivery 3-5x/week. Influenced by photos, reviews and badges. Average ticket R$ 50-80.

R$ 75bi

TAM

R$ 12bi

SAM

R$ 18mi

SOM

HITLs

Phase Timeline

Phase 01

Strategic Context HITL #1 Approved

OKR with 4 KRs (conversion 8%, repurchase 25%, ticket R$ 45, 50 restaurants), North Star (Completed Orders/Week), product vision, 5 principles, 4 competitors analyzed, 5 segments, OST with 19 opportunities.

Phase 02

Product Discovery HITLs #2-#6 Approved

13 prioritized opportunities, 14 hypotheses across 5 themes, low-fi and high-fi prototypes, 7 epics, 19 features, 51 user stories with BDD, 4 Cagan risks assessed.

Phase 03

Product Delivery HITLs #7-#10 Approved

DDD with 6 bounded contexts, 5 ADRs, Fastify API with 11 modules and 48 endpoints, 12 SQLite tables, React SPA, QA with quality score 82 and 142 test cases.

Phase 04

Operations HITL #11 Approved

Deploy strategy PM2 + Nginx + SSL, GMUD-001 for initial deploy, 5 SLOs defined, DORA metrics, monitoring with PM2 and Nginx logs.

Quick Access

🎯 Phase 01 — Strategy 🔍 Phase 02 — Discovery ⚙ Phase 03 — Delivery 🚀 Phase 04 — Operations 📊 Dashboard App

Phase Summaries

Phase 01 — Strategic Context

OKRs, North Star and Premium Positioning

Definition of the strategic objective: “Validate that FoodFlow delivers a premium food delivery experience that consumers prefer over incumbents and that artisan restaurants adopt as their main channel in São Paulo”, with 4 measurable Key Results. Competitive analysis of 4 competitors (iFood, Rappi, 99food, Keeta) revealed a gap in premium UX and curation.

phase-01-output.json

Phase 02 — Product Discovery

Opportunities, Hypotheses and Structured Backlog

13 opportunities prioritized across 4 KRs. 14 hypotheses across 5 themes (Discovery, Checkout, Repurchase, Trust, Supply-side). Backlog with 7 epics, 19 features and 51 user stories with acceptance criteria in BDD/Gherkin. 4 Cagan risks assessed.

backlog.json

Phase 03 — Product Delivery

Architecture, API, Frontend and QA

DDD architecture with 6 bounded contexts (Identity, Catalog, Ordering, Payment, Delivery, Admin). Stack: Fastify 5.x + SQLite3 + React 18 + Vite + CSS Modules. API with 11 modules and 48 endpoints. 12 tables in DB. QA with quality score 82, 142 test cases and 6 bugs identified.

architecture.json qa-report.json

Phase 04 — Operations

CI/CD, GMUD and Deployment

Deploy strategy with PM2 + Nginx + Let’s Encrypt SSL on VPS. GMUD-FOODFLOW-001 for initial deploy at food.ecportilho.com. 5 SLOs (availability 99.5%, P95 latency 200ms catalog, 2s payment, error rate <0.5%, SSE <2s). DORA metrics with MVP targets.

ops-output.json GMUD-001.md