⬡
ECP Food
Operational Dashboard
API Online Bank Integrated v1.0.0 MVP 📅 03/17/2026 🇧🇷 PT ← ECP Food Docs

Overview — Product & SRE KPIs

📦 Completed Orders / Week
634
▲ 12% vs prev week
💰 Weekly GMV
R$ 28,530
▲ 8%
🎯 Conversion Rate
8.2%
▲ 0.4pp
🧾 Average Ticket
R$ 45.00
— stable
🔄 Repurchase Rate (30d)
26.3%
▲ 1.8pp
🍽️ Active Restaurants
52
▲ 4 this week
⏱️ Uptime (30d)
99.72%
▲ SLO: 99.5%
🚨 Error Rate
0.18%
▼ SLO: < 0.5%
📈 Orders per Day (last 4 weeks)
💳 Payment Methods
🏆 Top 5 Restaurants — Weekly Orders
Restaurant Orders GMV Avg Ticket Status
🍝 Pasta & Fogo 142 R$ 7,100 R$ 50.00 Active
🍣 Sushi Wave 128 R$ 7,040 R$ 55.00 Active
🍔 Burger Lab 115 R$ 4,600 R$ 40.00 Active
🥗 Green Bowl Co. 98 R$ 3,920 R$ 40.00 Active
🍕 Pizza Club 24h 87 R$ 3,480 R$ 40.00 Active

Product Usage — Engagement & Retention

👥 DAU (Daily Active Users)
312
▲ 18%
📅 MAU (Monthly Active Users)
2,840
▲ 22%
📌 DAU/MAU Stickiness
11.0%
▲ 0.8pp
⏱️ Time-to-Value (1st order)
4.2 min
▼ Target: < 5 min
🛒 Cart Add Rate
27.5%
▲ Target: > 25%
🚪 Cart Abandonment
54.2%
▼ Target: < 60%
📊 DAU — Last 30 Days
🔄 Retention Cohort — Weeks
🕐 Orders by Hour of Day
🍽️ Orders by Category
📊 Conversion Funnel
Unique Sessions
7,732
Viewed Restaurant
5,258
Added to Cart
2,126
Started Checkout
1,144
Completed Order
634

Outcomes & Key Results — ECP Food OKRs

🎯 Objective

Validate that ECP Food delivers a premium food delivery experience that consumers prefer over incumbents and that artisan restaurants adopt as their main channel in São Paulo.

KR1 — Conversion Rate > 8%

Achieve a conversion rate (visitor-to-order) consistently above 8%, proving that the discovery and checkout experience converts visitors into buyers.

Progress
8.2%
Baseline: 0% Goal achieved Target: 8%
KR2 — Repurchase Rate 30d > 25%

Reach a repurchase rate above 25% (consumers with 2+ orders in 30 days), proving retention and habit formation.

Progress
26.3%
Baseline: 0% Goal achieved Target: 25%
KR3 — Average Ticket > R$ 45

Achieve an average ticket above R$ 45 per order, validating the premium positioning and perceived quality of partner restaurants.

Progress
R$ 45
Baseline: R$ 0 Goal achieved Target: R$ 45
KR4 — 50+ Active Restaurants

Onboard 50+ active artisan restaurants (with at least 1 order/week) in the first 3 months, validating product-market fit on the supply side.

Progress
52
Baseline: 0 Goal achieved Target: 50
⭐ North Star Metric — Completed Orders with Satisfaction / Week
634 / 630 MVP target (100.6%)
vs MVP Target
100.6%
vs Year 1 Target
10.1%

SRE & Technical — SLOs, DORA, Infrastructure

📏 Service Level Objectives (SLOs) — Rolling 30 days
99.72%
API Availability
Target: 99.5%
142ms
P95 Catalog Latency
Target: < 200ms
1,340ms
P95 Payment Latency
Target: < 2000ms
0.18%
Error Rate
Target: < 0.5%
820ms
SSE Delivery Time
Target: < 2000ms
🚀 DORA Metrics
Deployment Frequency
1.8x / week
Target: 1-2x / week
On track
Lead Time for Changes
4.2 hours
Target: < 1 day
On track
Change Failure Rate
8.3%
Target: < 15%
On track
MTTR
18 min
Target: < 30 min
On track
⚡ P95 Latency (ms) — Last 4 Weeks
🚨 Error Rate (%) — Last 4 Weeks
🖥️ Infrastructure
Component Status Current Value Threshold
CPU (VPS) Normal 23% < 80%
Memory (VPS) Normal 412 MB / 2 GB < 1.6 GB
Disk Normal 3.2 GB / 20 GB < 16 GB
PM2 — foodflow Online Uptime: 14d 6h 0 restarts
Nginx Running Active connections: 8 —
SSL Certificate Valid Expires: 06/15/2026 Renew: 05/16/2026
SQLite DB Size Normal 8.4 MB < 500 MB
ecp-digital-bank Accessible Latency: 85ms < 500ms